Social media marketing strategies and their impact on customer loyalty

Authors

  • Abrar Abdullah Alazzaz The Public Authority of Applied Education and Training | College of business Studies | Kuwait

DOI:

https://doi.org/10.26389/AJSRP.H050325

Keywords:

Marketing strategies, Social media, Customer loyalty, Digital marketing, Brand identity

Abstract

This study aims to analyze social media marketing strategies and their impact on customer loyalty among companies in Kuwait. The descriptive-analytical approach was used, and a questionnaire was employed to collect data from a sample of company employees. The results indicate a statistically significant positive relationship between social media marketing strategies and customer loyalty, highlighting the importance of investing in these strategies to enhance customer relationships and achieve marketing success.

Author Biography

  • Abrar Abdullah Alazzaz, The Public Authority of Applied Education and Training | College of business Studies | Kuwait

    The Public Authority of Applied Education and Training | College of business Studies | Kuwait

References

Downloads

Published

2025-07-30

Issue

Vol. 9 No. 7 (2025)

Section

Content

License

Copyright (c) 2025 The Arab Institute for Science and Research Publishing (AISRP)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Alazzaz, A. A. (2025). Social media marketing strategies and their impact on customer loyalty. Journal of Economic, Administrative and Legal Sciences, 9(7), 1-16. https://doi.org/10.26389/AJSRP.H050325