Challenges of Employing Women's Academic Leaders for Social Communication Means from the Perspective of Faculty Members at King Saud University

Abstract

The study aimed to identify the challenges of employing female academic leaders for social communication methods from the point of view of faculty members at King Saud University. To achieve these goals, the descriptive survey method was used, with a questionnaire which is used as a tool of the study and distributed to a sample that is consisted of (275) faculty members in female campus of King Saud University in Riyadh. The study found the following results: Female academic leaders face moderate challenges with a mean of (2.89) in employing social media means in administrative processes. The Administrative Challenges were at the forefront with an average of (3.05), followed by Technical and Artistic challenges with an average of (2.87) and Human Challenges with an average of (2.76). significant differences at the level of (α≤0.05) among the means of study sample responses of faculty members about the challenges facing female academic leaders' employment of social media in the administrative processes due to the different years of experience in favor of the study sample whose experience is [(15) years and above]. According to the results of the study, the researcher provided some recommendations for activating the benefits of social media in the administrative work for academic leaders.